Nigel Moore
Bird Dog Hospitality
TAVERN 507 is an energetic, American sports bar. First opened in Marshall, Minnesota, the ‘507’ is the phone area code of the local area. Taverns played a key part in developing the food scene of America’s pioneer days. They were the first restaurants of the day and served as places of meeting and were hubs of the community.
Working on Tavern 507 freed the reigns to draw from the visual languages of American sports such as baseball, American football and basketball. This playful identity was personified through a patriotic colour scheme and a brand voice rich in sports references.
An evolving visual language that has fast grown social engagement, patrons through the door and promotional partnerships.
