Nigel Moore
Wildlabs
Bird Dog Hospitality
How does a hotel conversion brand, targeting value-conscious travellers, confidently communicate their unique approach to hospitality, and compete with larger franchises in the process?
The key was finding the balance between creating a unique identity that was adaptable to new property types, while still highlighting EverSpring class-above amenities and the local flair of each new location.
A defined market position to inform all core visual assets, messaging and overall brand expressions moving forward.
