Nigel Moore
Nigel Moore
Founded out of necessity, the DESCENDANT OF WOLVES product range fills a gap in the large breed dog accessories market.
NMC created not only the brand but also the product range. This was achieved by trialling existing dog products while training my German Shepherd puppy. This process highlighted functionality that was useful and not present in what was available on the market. I then worked with off-shore factories to sample, test, and mass-produce the product range.
DESCENDANT OF WOLVES has quickly become a favourite within the big dog community. Customer acquisitions are mainly through referrals with a constant review rating of 5 stars.