Descendant Of Wolves

Naturally Selected Big Dog Essentials

All modern dogs are DESCENDANT OF WOLVES. Our brand is focused on making living with dogs easier and more rewarding. EVOLVED IN NEW ZEALAND, Descendant of Wolves creates durable essentials - from reinforced dog leashes and collars to orthopaedic memory foam beds.

Sector:
Retail
Disciplines:
Brand Identity
Art Direction
Brand Strategy
Brand Voice & Messaging
Client:
Descendant Of Wolves
Year completed:
2023
Project Link:
wolfpacksupply.co.nz →
Product Design & Production:

Nigel Moore

Product & Lifestyle Photography:

Nigel Moore

Background

Founded out of necessity, the DESCENDANT OF WOLVES product range fills a gap in the large breed dog accessories market.

The Process

NMC created not only the brand but also the product range. This was achieved by trialling existing dog products while training my German Shepherd puppy. This process highlighted functionality that was useful and not present in what was available on the market. I then worked with off-shore factories to sample, test, and mass-produce the product range.

No items found.
The Result

DESCENDANT OF WOLVES has quickly become a favourite within the big dog community. Customer acquisitions are mainly through referrals with a constant review rating of 5 stars.

View More Work