Nigel Moore
Wildlabs
Bird Dog Hospitality
The Prairie Club needed a brand evolution incorporating a refinement of existing assets and a clear design system to help third party resources apply the identity consistently across social, digital and print communications.
A complete audit highlighted the areas where improvement was needed within the previous system. Modifications to the logo lead to further development of the colour palette, typography and design assets.
The initial brand roll-out included a complete overhaul of the digital UX and UI, printed collateral, various merchandise applications and an anniversary sub-brand celebrating ten years of pure golf.