techunion

Find You

Techunion is an online marketplace designed to uncover digital products and accessories that will turn your device into an expression of you.

Sector:
Technology
Disciplines:
Brand Identity
UX/UI Design
Art Direction
Brand Voice & Messaging
Website Design
Client:
techunion
Year completed:
2020
Project Link:
techunion.com.au →
Agency:

Marque

Creative Director:

Lezlie Mearns

Single Minded Proposition

‘Find you’ is a promise to uncover and define the individual. Devices are inherently functional. Techunion makes them expressive.

Design Rationale

Techunion speaks to the offering – a conduit between technology and people. The logomark personifies this idea with a simple nod to unity. Our design language merges fluidity of experience (represented by smooth elements) with the digital world of technology (represented by pixel influenced assets). Our colour palette bridges the Tasman with nods to both Australia (yellow and green) and New Zealand (navy, black and white).

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The Result

A robust system designed to deliver the connection between technology and the user. A seamless experience from product pairing, to purchase and delivery.

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